Chima Okereke, a filmmaker, on Tuesday called on Nollywood movie producers to learn from the outcome of the 2017 African Movie Academy Awards (AMAA) to turn out excellent content.
Okereke, managing director, Fresh Talent Productions, said the producers should be determined to improve their output instead of criticising awards.
“They have to try to learn from what they noticed in films that won the awards to improve their own contents, or risk being irrelevant,” Okereke told NAN.
“Nollywood must wake up, shape up and shift from criticising the award outcome. The future is bright for Nollywood but it should learn from other countries in improving film content”.
“Producers have to sit down and find out what they are not getting right.”
He noted that there was a time Nollywood was leading in Africa film production, music and other performing arts but said that the quality of today’s Nollywood movie content needed improvement.
“Producers have to up their game. Criticising the awards will not help matters; rather, it is a call to scale up Nollywood’s film content. The name did not say “Nollywood or Nigeria Movie Awards; so, it must not be won by Nollywood.
“Those who pick holes in the films that won or produced winners should try and watch those films to make informed assessment,’’ Okereke, also a film director, said.
He noted that AMAA had helped to develop talents of many artistes.
NAN reports that some Nigerians had criticised the outcome of the AMAA 2017 award, claiming that Nollywood was unfairly treated.